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Words	World Type	Word Mean	Word Pronuncation	Word Translation	Instances
beg	verb	to make a very strong and urgent request to ask for food or money because you are poor to ask for money, or to ask someone to do something in an urgent way	UK /beɡ/ US /beɡ/	dilenmek yalvarmak rica etmek	[ I ] There are a lot of homeless people begging on the streets these days [ T ] Is your child begging you for a skateboard They begged for mercy [ + speech ] "Please, please forgive me!" she begged (him) [ + obj + to infinitive ] He begged her to stay, but she simply laughed and put her bags in the car
behave	verb	to act in a particular way to show particular behaviour in a particular situation or under particular conditions to be good by acting in a way that has society's approval to act in a particular way, or to act in a way that is considered correct	UK /bɪˈheɪv/ US /bɪˈheɪv/	davranmak hareket etmek terbiyeli olmak	She always behaves well/badly when her aunts come to visit Whenever there was a full moon he would start behaving strangely They behaved as if nothing had happened They learn how particles behave in solids, liquids, and gases It is believed that animals behave differently before a natural disaster Did the children behave (themselves)
behavior	noun	the way that someone behaves the way that a person, an animal, a substance, etc. behaves in a particular situation or under particular conditions	US /bɪˈheɪ.vjɚ/ UK /bɪˈheɪ.vjər/	davranış	Her behavior is often appalling He was notorious for his violent and threatening behavior His research involved the study of instinctive behavior in birds These behaviors can be observed among many children who have lost a parent or other loved one
belongings	noun - plural	the things that a person owns, especially those that can be carried the things that you own, esp. those that can be taken with you	UK /bɪˈlɒŋ.ɪŋz/ US /bɪˈlɑːŋ.ɪŋz/	kişisel eşya	I put a few personal belongings in a bag and left the house for the last time Fleeing the flood waters, families here packed their belongings and headed to higher land
bend	verb	to (cause to) curve to move your body or part of your body so that it is not straight a curved part of something in football, the curve in which a ball moves when it has been kicked in a particular way to change the position of your body or a part of your body so that it is no longer straight but curved or forming an angle	UK /bend/ US /bend/	bükmek viraj kıvrım	The road bends to the left after the traffic lights I bent down and picked up the coins lying on the road Now, bend forward/over and touch your toes! Make sure you bend your knees when you're picking up heavy objects After her fall she complained that she couldn't bend her leg properly Light rays bend as they pass from air to water You'll snap that ruler if you bend it too far the point where the road bends His new trousers ripped when he bent down I bent down and picked up the coins lying on the road He went down on bended knee to ask her to marry him There's a bend in the pipe so you can't see from one end to the other The car came around the bend on the wrong side of the road Good players can put bend on the ball
bereavement	noun	the death of a close relation or friend	UK /bɪˈriːv.mənt/ US /bɪˈriːv.mənt/	kayıp yakının ölümü	She has recently suffered a bereavement
billowy	adjective	appearing large and soft or filled with air	UK /ˈbɪl.əʊ.i/ US /ˈbɪl.oʊ.i/	dalgalı dalga dalga yükselen	a blue June sky filled with billowy white clouds They draped the set in billowy satin fabric
bliss	noun	perfect happiness complete happiness	UK /blɪs/ US /blɪs/	mutluluk keyif mutluluktan uçma	Lying on a sunny beach is my idea of sheer bliss Two weeks lying on a beach is my idea of absolute bliss
brand	noun	a type of product made by a particular company and sold under a particular name the set of qualities that people connect with a particular product or organization the set of qualities that people connect with a particular person, or the idea of themselves that the person tries to present to others a particular type of something, or way of doing something	UK /brænd/ US /brænd/	marka damga tarz nişan	This isn't my usual brand of deodorant There has been a huge growth in sales of luxury brands a well-known/global/leading brand The ultimate goal of many marketing campaigns is to create brand loyalty Our brand stands for quality and reliability The company spent a lot of money and energy establishing its brand His actions risk badly damaging the party's brand A spokesperson for the company said, "She is the perfect ambassador for us because her personal brand is very much aligned with our corporate mission " I have to be careful what pictures I post on social media, because I don't want to tarnish my brand
break away	phrasal verb with break verb	to leave or to escape from someone who is holding you to stop being part of a group because you begin to disagree with the people in the group to end a relationship or connection	UK /breɪk/ US /breɪk/	kaçmak ayrılmak	escape He grabbed her, but she managed to break away One or two of the tourists broke away from the tour group Some members of the party broke away to form a rival party The small radical faction broke away from the independence movement
break down	phrasal verb with break verb	If a machine or vehicle breaks down, it stops working to be unable to control your feelings and to start to cry to stop working or not be successful to become very upset	UK /breɪk/ US /breɪk/	Yıkmak bozmak kırmak	Our car broke down and we had to push it off the road When we gave her the bad news, she broke down and cried The girl broke down and cried when she got a bad grade
break into sth	phrasal verb with break verb	to suddenly begin to do something to begin working in a new business or a new area	UK /breɪk/ US /breɪk/	içeri girmek	He felt so happy that he broke into song (= suddenly began to sing) She walked quickly, occasionally breaking into a run (= starting to run) He wanted to break into the advertising business Are there new markets you'd like to break into
break off	verb	to end a relationship	US /breɪk/	kopmak kırılmak koparmak bitirmek	The governments broke off diplomatic relations She returned the ring and they broke off their engagement
break out	phrasal verb with break verb	If something dangerous or unpleasant breaks out, it suddenly starts to suddenly have red marks or sweat appear on your skin to escape from prison to escape from a place or a situation to suddenly begin to have a rash (= spots on the skin)	UK /breɪk/ US /breɪk/	çıkmak patlat vermek	War broke out in 1914 Fighting has broken out all over the city I break out in a cold sweat just thinking about public speaking There's a sense of foreboding in the capital, as if fighting might at any minute break out The ambassador was recalled when war broke out Fighting broke out in the stands five minutes before the end of the match An argument broke out and in the ensuing fight, a gun went off
break through sth	phrasal verb with break verb	to force yourself through something that is holding you back to go higher than a particular level	UK /breɪk/ US /breɪk/	kırmak yarıp geçmek doğmak çıkmak	Protesters broke through the barriers Sales have finally broken through the $1 million barrier
break up	phrasal verb with break verb	If a marriage breaks up or two people in a romantic relationship break up, their marriage or their relationship ends When schools and colleges, or the teachers and students who go to them break up, their classes stop and the holidays start If someone who is talking on a mobile phone is breaking up, their voice can no longer be heard clearly. a gradual division into smaller pieces.	UK /breɪk/ US /breɪk/	ayrılmak bitirmek parçalamak üzmek	Jenny and George have broken up She's just broken up with her boyfriend I was consoling Liz on having broken up with her boyfriend Their marriage broke up as a result of long separations She had a string of lovers before her marriage finally broke up He got into serious debt after his marriage broke up She met her second husband not long after her first marriage broke up We broke up for the holidays in June
budget	noun	a plan to show how much money a person or organization will earn and how much they will need or be able to spend the amount of money you have available to spend to plan how much money you will spend on something	UK /ˈbʌdʒ.ɪt/ US /ˈbʌdʒ.ɪt/	bütçe	The firm has drawn up a budget for the coming financial year Libraries are finding it increasingly difficult to remain within (their) budget The school budget is going to be cut again this year The project went over budget because of a miscalculation at the planning stage She managed to complete her last film well within budget I propose that we wait until the budget has been announced before committing ourselves to any expenditure People on limited budgets should avoid travelling during the holiday season if they can
bulb	noun	a round root of some plants from which the plant grows a light bulb	UK /bʌlb/ US /bʌlb/	ampul soğan çiçek soğanı lamba	tulip bulbs The bulb burned out in the kitchen
burly	adjective	A burly man is large and strong (of a person) large and strong	UK /ˈbɜː.li/ US /ˈbɝː.li/	iri yarı güçlü kuvvetli	a burly policeman Two burly men pushed the car to the side of the road
cache	noun, verb	a hidden store of things, or the place where they are kept an area or type of computer memory in which information that is often in use can be stored temporarily and got to especially quickly to put something in a hidden or safe store a secret or hidden store of things, or the place where they are kept	UK /kæʃ/ US /kæʃ/	önbellek gizli yer gizleme yeri gizlemek gizli bir yerde saklamak	an arms cache a cache of explosives/weapons/drugs 256 Kb secondary cache We have supplies cached at sites all over the country The squirrels pull off the cones and drop them to the ground, then collect and cache them for winter Authorities believe the robber was after a hidden cache of $2,500 kept in a box under the counter
can you pass me ?	-	-	-	uzatır mısın ?	Can you pass me ashtray
canvas	noun	Canvas is also the cloth artists paint on, or such a painting itself strong, rough cloth used for making tents, sails, bags, strong clothes, etc a piece of this cloth used by artists for painting on, usually with oil paints, or the painting itself	UK /ˈkæn.vəs/ US /ˈkæn.vəs/	tuval kanaviçe çadır bezi yelken bezi	Two valuable canvases hung in the room These two canvases by Hockney would sell for £1,500,000
capable	adjective	able to do things effectively and skilfully, and to achieve results having the ability, power, or qualities to be able to do something	UK /ˈkeɪ.pə.bəl/ US /ˈkeɪ.pə.bəl/	yetenekli kabiliyetli becerekli	She's a very capable woman/worker/judge We need to get an assistant who's capable and efficient Only the Democratic Party is capable of running the country A force ten wind is capable of blowing the roofs off houses When she's drunk she's capable of saying (= likely to say) awful, rude things I think your plan is capable of being (= could be) improved
cascade	noun, adjective, verb	a large amount of something that hangs down to fall quickly and in large amounts to pass on information by giving it to just a few people, who then give it to more people; to be passed on in this way a short, steep waterfall (= place where a river falls to a lower level), often one of a series to fall quickly and in large amounts; to flow	UK /kæsˈkeɪd/ US /kæsˈkeɪd/	çağlayan şelale kademeli çağlayan gibi dökülmek	A cascade of golden hair fell down his back Coins cascaded from/out of the fruit machine Guest information is cascaded through employee shift briefings Communication cascades down the organization until the information has been communicated through each level, to the front lines fig A cascade of golden hair fell down her back (= Her hair seemed to flow down her back) The blast shattered windows, sending pieces of glass cascading to the pavement
cavity	noun	a hole, or an empty space between two surfaces a hollow space in an organ or body part a hole in a surface or a hollow inside something	UK /ˈkæv.ə.ti/ US /ˈkæv.ə.t̬i/	boşluk oyuk kovuk çukur delik karın boşluğu	The gold was hidden in a secret cavity the upper nasal cavity the abdominal/chest cavity A cavity is also a hollow place in a tooth caused by decay
chalk	moun	a type of soft white rock a stick of this rock or a similar substance used for writing or drawing to write something with a piece of chalk a type of soft, white rock, or a similar substance, esp. in the shape of a stick and sometimes colored, used for writing or drawing	UK /tʃɔːk/ US /tʃɑːk/	tebeşir kireç taşı tebeşirle çizilen çizgi	He picked up a piece of chalk and wrote the answer on the blackboard coloured chalks
choke	verb, noun	If you choke, or if something chokes you, you stop breathing because something is blocking your throat to fill something such as a road or pipe, so that nothing can pass through a device in a motor vehicle that changes the amount of air going into the engine, allowing more fuel compared to air to go in and therefore making the engine easier to start	UK /tʃəʊk/ US /tʃoʊk/	boğulmak kısmak boğmak tıkanmak boğma nefesini kesme	She choked to death on a fish bone Children can choke on peanuts Peanuts can choke a small child At lunchtime the streets were choked with traffic
chorus	noun	part of a song that is repeated several times, usually after each verse (= set of lines) a piece of music written to be sung by a choir (= group of singers) a group of people who are trained to sing together	UK /ˈkɔː.rəs/ US /ˈkɔːr.əs/	koro nakarat koro halinde söylenen bölüm	I'll sing the verses and I'd like you all to join in the chorus They burst into a chorus of (= they sang the song) Happy Birthday The choir will be performing the Hallelujah Chorus at the concert He sings with the Los Angeles Gay Men's Chorus
coerce	verb	to persuade someone forcefully to do something that they are unwilling to do to persuade someone forcefully to do something that he or she may not want to do	UK /kəʊˈɜːs/ US /koʊˈɝːs/	zorlamak baskı altında tutmak mecbur etmek	The court heard that the six defendants had been coerced into making a confession I don’t think anybody should be coerced into leaving
columnist	noun	someone who writes a regular article for a newspaper or magazine	UK /ˈkɒl.əm.nɪst/ US /ˈkɑː.ləm.nɪst/	köşe yazarı	a gossip/sports columnist She's a columnist for USA Today
communal	adjective	belonging to or used by a group of people rather than one single person A communal society is one in which everyone lives and works together and property and possessions are shared rather than being owned by a particular person involving different social or religious groups within a community belonging to or used by all members of a group	UK /ˈkɒm.jə.nəl/ /kəˈmjuː.nəl/	ortak	communal facilities/food/property We each have a separate bedroom but share a communal kitchen Communal riots/disturbances have once again broken out between the two ethnic groups communal harmony/solidarity The neighborhood council organized voluntary communal patrols
Competitive	adjective	involving competition wanting very much to win or be more successful than other people Competitive prices, services, etc are as good as or better than other prices, services, etc	UK /kəmˈpet.ɪ.tɪv/ US /kəmˈpet̬.ə.t̬ɪv/	rekabetçi rekabete dayanan rekabet edilen hırslı rakip olan	competitive sports a highly competitive industry Acting is very competitive - you've got to really push yourself if you want to succeed You're very competitive - it's meant to be a friendly match! I could never play team sports - I lack the competitive spirit (= a strong wish to beat others) We have to invest in new technology if we are to remain competitive We live in a toughly competitive world The two sisters have always been competitive, but they're also very supportive of each other She's fiercely competitive and gets very upset if she loses at anything Any new company is seen as an invader in an already competitive market
concentrate	verb	to direct your attention or your efforts towards a particular activity, subject, or problem to bring or come together in a large number or amount in one particular area a liquid from which some of the water has been removed	UK /ˈkɒn.sən.treɪt/ US /ˈkɑːn.sən.treɪt/	yoğunlaşmak yoğunlaştırmak konstrante olmak	Come on, concentrate! We don't have all day to do this I can't concentrate on my work with all that noise I find running concentrates the mind (= helps me to think) I'm going to concentrate on my writing for a while The company is concentrating (its resources) on developing new products I couldn't concentrate on my work - my mind was on other things She was concentrating on her book and his voice startled her Just try to concentrate on hitting the ball I can't concentrate because of all the noise the builders are making It's a good film, but the plot is very complicated and you really have to concentrate Most of the country's population is concentrated in the north In the dry season, the animals tend to concentrate in the areas where there is water
concern	verb, noun	to cause worry to someone to be important to someone or to involve someone directly If a story, film, or article concerns a particular subject, person, etc., it is about that person or subject a worried or nervous feeling about something, or something that makes you feel worried to trouble someone with feelings of anxiety; worry to involve someone or something; have to do with	UK /kənˈsɜːn/ US /kənˈsɝːn/	kaygı endişe merak ait olmak ilgilendirmek ilişkisi olmak	The state of my father's health concerns us greatly [ + that ] It concerns me that he hasn't been in contact Matters of pollution and the environment concern us all What I have to say to Amy doesn't concern you The documentary concerns a woman who goes to China as a missionary Concern for the safety of the two missing teenagers is growing There's a lot of public concern about/over dangerous toxins recently found in food [ + that ] My concern is that you're not getting enough work done The loss didn’t bother him, but his team’s confidence concerns him This is an issue that should concern everyone
conclude	verb	to end a speech, meeting, or piece of writing to judge or decide something after thinking carefully about it to cause something to end, or to end If you conclude a business deal or official agreement, you agree on it	UK /kənˈkluːd/ US /kənˈkluːd/	sonuçlandırmak bitirmek karara varmak sonuç çıkarmak	She concluded the speech by reminding us of our responsibility Before I conclude, I'd like to thank you all for coming The concert concluded with a rousing chorus [ + that ] The jury concluded from the evidence that the defendant was innocent The discussions continued late into the night, but nothing was concluded [ T ] She concluded her remarks by thanking her supporters [ I ] I’d like to conclude with a song by Tim Buckley [ T ] Everyone was intent on concluding the agreement
conclusion	noun	the final part of something the act of arranging or agreeing something formally the opinion you have after considering all the information about something	UK /kənˈkluː.ʒən/ US /kənˈkluː.ʒən/	çözüm sonuç karar son	Be careful not to introduce new ideas in the conclusion of your essay The conclusion of your essay is good, but the final sentence is too long and complicated If we carry this argument to its logical conclusion, we realize that further investment is not a good idea The result of the election seems to be a foregone conclusion The film has a boringly predictable conclusion By this time they had disagreed so fiercely that there was no hope of an amicable conclusion the conclusion of the deal/treaty Did you come to/reach/draw any conclusions at the meeting this morning [ + that ] At first I thought he was a bit shy, but I've come to the conclusion that he's simply unfriendly!
Conduct	verb, noun	to organize and perform a particular activity to direct the performance of musicians or a piece of music behaviour to do something, or make something happen	UK /kənˈdʌkt/ US /kənˈdʌkt/	yönetmek idare etmek yönlendirmek davranış yönetim hareket	We are conducting a survey to find out what our customers think of their local bus service The experiments were conducted by scientists in New York How you choose to conduct your private life is your own business! The orchestra was conducted by Mira Shapur Who's conducting at tonight's concert bad/excellent/disgraceful conduct The club has a strict code (= set of rules) of conduct We seek to conduct business in an ethical manner Staff meetings were conducted in various locations In February, he resigned from the board after regulators barred him from conducting securities transactions for four months
conductor	noun	someone who directs the performance of musicians or a piece of music a substance that allows heat or electricity to go through it a person who is in charge on a train or other public vehicle and also sells or checks tickets a person who directs the performance of musicians or a piece of music, esp. by an orchestra a substance that conducts electricity or heat	UK /kənˈdʌk.tər/ US /kənˈdʌk.tɚ/	orkestra şefi kondüktör paratoner	The conductor raised his baton a guest conductor Metal is a good conductor of heat He’s the conductor of the Toronto Symphony
confidence	noun	the quality of being certain of your abilities or of having trust in people, plans, or the future a secret that you tell someone a feeling of having little doubt about yourself and your abilities, or a feeling of trust in someone or something	UK /ˈkɒn.fɪ.dəns/ US /ˈkɑːn.fə.dəns/	kendinden emin güven kendine güvenen sır	[ + to infinitive ] He has the confidence to walk into a room of strangers and immediately start a conversation She's completely lacking in confidence I have every/complete confidence in her She'll be perfect for the job [ + that ] I don't share your confidence that the market will improve next year They talked endlessly, exchanging confidences He has a sense of confidence, even arrogance, about what he does Consumers’ confidence in the economy is strong Her colleagues lost confidence in her
confident	adjective	being certain of your abilities or having trust in people, plans, or the future	UK /ˈkɒn.fɪ.dənt/ US /ˈkɑːn.fə.dənt/	kendinden emin kendine güvenen emin güvenli	Be a bit more confident in yourself! They don't sound confident about the future of the industry I'm confident of his skills as a manager [ + that ] Are you confident that enough people will attend the event It was a confident performance She is a confident and practised speaker who always impresses her audience Wales are supremely confident of winning the match The police are confident that this new line of inquiry will lead them to the murderer The most important rule in life is always to appear confident His confident leadership inspired his followers
conflict	noun	an active disagreement between people with opposing opinions or principles fighting between two or more groups of people or countries If beliefs, needs, or facts, etc. conflict, they are very different and cannot easily exist together or both be true to fight or disagree actively	UK /ˈkɒn.flɪkt/ US /ˈkɑːn.flɪkt/	fikir ayrılığı çatışma anlaşmazlık savaş	There was a lot of conflict between him and his father It was an unpopular policy and caused a number of conflicts within the party His outspoken views would frequently bring him into conflict with the president We wish to avoid conflict between our countries if at all possible The results of the new research would seem to conflict with existing theories If the two sides conflict with each other again, it will be disastrous for party unity
confused	adjective	unable to think clearly or to understand something not clear and therefore difficult to understand	UK /kənˈfjuːzd/ US /kənˈfjuːzd/	kafası karışmak karışık şaşkın	Grandpa gets pretty confused sometimes, and doesn't even know what day it is I'm a bit confused Was that her husband or her son she was with Your essay gets a bit confused halfway through when you introduce too many ideas at once He kept contradicting himself when we were arguing - I think he was a little confused She was found wandering in a confused state (of mind) I'm a bit confused about the arrangements for tonight - what time are we meeting She was momentarily confused by the foreign road signs The drugs she's taking make her drowsy and confused, but there are times when she's quite lucid
conjunction	noun	a word such as 'and', 'but', 'while', or 'although' that connects words, phrases, and clauses in a sentence the situation in which events or conditions combine or happen together in astrology, the situation in which two planets appear to be in the same part of the sky as seen from earth	UK /kənˈdʒʌŋk.ʃən/ US /kənˈdʒʌŋk.ʃən/	bağlaç	The conjunction "although" joins the two clauses in the sentence "He left, although I begged him not to" When you write a series of nouns or adjectives, such as 'purple, green and blue', you use a conjunction before the last one, instead of a comma An unfortunate conjunction of circumstances led to his downfall There is a team of writers working in conjunction (with each other) on the book
conscious	adjective	to notice that a particular thing or person exists or is present awake, thinking, and knowing what is happening around you determined and intentional	UK /ˈkɒn.ʃəs/ US /ˈkɑːn.ʃəs/	bilinçli bilinciyle farkında kasti uyanık	My tooth doesn't exactly hurt, but I'm conscious of it (= I can feel it) all the time [ + -ing verb ] I think she's very conscious of being the only person in the office who didn't have a university education [ + that ] He gradually became conscious (of the fact) that everyone else was wearing a suit He's still conscious but he's very badly injured She's out of the operating theatre, but she's not fully conscious yet figurative humorous "Can I speak to Isobel, please" "She's still in bed, I'll go and see if she's conscious (= awake) yet" He's obviously making a conscious effort to be nice to me at the moment It wasn't a conscious decision to lose weight It just happened
consensus	noun	a generally accepted opinion or decision among a group of people a generally accepted opinion; wide agreement a generally accepted opinion among a group of people	US /kənˈsen·səs/	uzlaşma fikir birliği oy birliği ortak görüş	The general consensus in the office is that he can't do his job Could we reach a consensus on this matter Let's take a vote They’re trying to build a consensus on the need to improve the city’s schools
consent	noun	permission or agreement to agree to do something, or to allow someone to do something permission or agreement obtained from someone or something having authority or power to give permission legal or official permission to do something	UK /kənˈsent/ US /kənˈsent/	onay izin rıza uygun bulma	They can't publish your name without your consent You can only come on the trip if your parents give their consent [ + to infinitive ] Very reluctantly, I've consented to lend her my car My aunt never married because her father wouldn't consent to her marriage I asked to leave the room, and the teacher gave his consent [ + to infinitive ] The director consented to change the ending of the movie
considerable	adjective	large or of noticeable importance very large or much	UK /kənˈsɪd.ər.ə.bəl/ US /kənˈsɪd.ɚ.ə.bəl/	önemli dikkate değer hayli	The fire caused considerable damage to the church She's a woman of considerable abilities Drug trafficking is a matter of considerable concern for the entire international community Gymnastics is a sport that requires a considerable level of coordination The army is reported to be encountering considerable resistance A considerable amount of time and effort has gone into this exhibition
consist of something	phrasal verb with consist	to be something that is made or formed of various specific things	US/kənˈsɪst əv, ˌʌv, ˌɑv/	oluşmak meydana gelmek ibaret olmak	The crowd consisted mostly of college kids and office workers Her responsibilities consist of answering the phone and greeting visitors
converge	verb	If lines, roads, or paths converge, they move towards the same point where they join or meet to come from other places to meet in a particular place to move toward the same point and come closer together or meet	UK /kənˈvɜːdʒ/ US /kənˈvɝːdʒ/	birleştirmek yakınsamak birleşmek kavuşmak	The paths all converge at the main gate of the park Due to roadworks, three lanes of traffic have to converge into two Ambulances, police cars, and fire engines all converged on the scene 100,000 people are expected to converge on the town for the festival Six fire trucks converged on the burning factory
conversion	noun	the process of converting something from one thing to another a process in which someone changes to a new religion or belief a place for living in that has been changed from its previous use the process of getting a customer who visits a website, sees an advertisement, etc. to buy a product, or a customer who does this	UK /kənˈvɜː.ʃən/ /kənˈvɜː.ʒən/ US /kənˈvɝː.ʒən/ /kənˈvɝː.ʃən/	dönüştürmek dönüştürme çevirme değiştirme dönme din değiştirme sayı	Solar power is the conversion of the sun's energy into heat and electricity Her conversion to Buddhism/Islam was a very gradual process He used to be very right-wing, but he's undergone something of a conversion recently a barn/factory conversion The aim of the marketing is to increase conversions - that is, the number of visitors to the site who are paying customers Although the number of responses to closely targeted ads will be lower, the conversion rate will be higher